Team Lead Content & Social Media Strategy (f/m/d)
Europe (remote)
Full-time
Permanent employee
About us
AstorMueller is a multinational company with offices in Switzerland, Romania, and India. We are one of Europe's leading shoe manufacturers, owning the global bugatti shoe-license, owning the shoe brands TT.BAGATT for Women, and SALAMANDER for both Men's and Women's shoes. We have a deep expertise across shoe design, development, production, distribution and marketing. We sell our shoes in over 45 countries, guided by our mission to embrace sustainability and create happy customers.
Why us?
You know us by the shoes we make! Each shoe has a story behind it - a story created by more than 400 employees. We all work together, guided by a passion for innovation, an ambition to make big things happen, and the courage to embrace new ideas from all of us. No matter your position, your title, or your experience, we trust you! Your ideas matter! So do you want to make a difference? So do we! Join our team and see how our colleagues are more than numbers in math calculations. We are all a sum of clear principles – Integrity, Entrepreneurship, and Courage!
Role summary
Ready to turn social media expertise into strategic impact? As Team Lead, Content & Social Media Strategy, you’ll bring your experience and leadership skills together to shape content, drive social strategy, and lead with purpose.
Your responsibilities
Social Media Strategy & Organic Growth
- Own and manage the company’s organic social media channels, with a primary focus on
- Instagram.
- Develop and execute social media strategies that increase brand awareness, engagement, and follower growth.
- Build and maintain an editorial content calendar and schedule, publish, and optimize content across social media platforms.
- Recommend the right content formats, messaging, and publishing strategies for each platform.
- Monitor community engagement by responding to comments and coordinating with relevant teams where necessary.
- Analyze organic social performance and prepare regular reports with actionable insights and recommendations.
- Support paid social by boosting high-performing organic content when appropriate.
- Collaborate closely with Brand Management, Marketing, content Team, creative, CRM, and ecommerce teams to ensure consistent brand communication.
- Support the development and execution of User Generated Content (UGC) and influencer marketing initiatives as these channels grow.
- Lead, mentor, establish effective workflows for the team, including organising and prioritising
- Set clear goals, expectations, priorities, and ways of working for the team.
- Organise and prioritise team workload based on business needs, campaigns, deadlines, and available resources.
- Establish and improve workflows for briefing, feedback, review rounds, approvals, versioning, and delivery.
- Ensure the team operates efficiently and delivers high-quality content on time.
- Provide regular feedback, support development, and help the team improve both quality and efficiency.
Your profile
- Leadership experience with creative teams (art direction, assessing text quality, giving creative feedback).
- Proven experience as a Mid-Senior Social Media Manager, preferably within retail, fashion, lifestyle, or consumer brands.
- Demonstrated track record of successfully growing organic social media accounts, particularly on Instagram.
- Experience in a Team Lead or Mentoring capacity
- Fluent in current social media trends, content formats, and platform best practices (including algorithms and analytics).
- Experienced in using social media management and analytics tools (e.g., Meta Business Suite, Metricool,etc).
- Strong organizational, project management, and presentation skills, with the ability to manage multiple complex priorities.
- Creative mindset combined with analytical thinking and attention to detail.
- Self-driven, proactive, and comfortable working independently.
- Required Languages: Native-level German (focused on German market insights) and strong business fluent English.
Your advantages
- A familial, collaborative atmosphere in international teams.
- An innovative and exciting area of responsibility with diverse development opportunities.
- Flat hierarchies and short decision-making paths that help you implement your own ideas.
- Corporate benefits program.
- Regular employee events.
- Flexibility regarding working hours and location.
- Discounts on our own products.
Join our team!
AstorMueller is an equal opportunity employer and values diversity in the workplace. We are committed to creating an inclusive environment for all employees and applicants and welcome individuals of all backgrounds to apply. Bring your unique perspective to our innovative team — submit your application today!
To ensure a smooth and efficient application process, we kindly ask all candidates to apply exclusively through the application form on our career page. Applications sent via email fall outside our recruitment process and will not be considered.
To ensure a smooth and efficient application process, we kindly ask all candidates to apply exclusively through the application form on our career page. Applications sent via email fall outside our recruitment process and will not be considered.